Partnerships Archives - Kam Mercer

A New Era: Kameron Mercer Forges Groundbreaking NIL Partnership with Panini America

July 2, 2025 The Influential Group

We’re thrilled to share monumental news that marks a significant milestone in Kameron Mercer’s burgeoning career! The Overtime Elite 6-foot-5 point guard, a standout former Winton Woods Middle School star and currently ranked as the nation’s No. 6 player in the 2028 class, has officially inked a multi-year, multi-million dollar Name, Image, and Likeness (NIL) deal with Panini America.

This groundbreaking agreement, confirmed by Panini America’s Head of Basketball Licensing, Tone Stakes, signifies an unprecedented commitment to a high school athlete in the evolving NIL landscape. The announcement, initially shared by Kameron’s father, Craig Mercer, highlights a powerful belief in Kameron’s immense potential both on and off the court.

For Panini America, a global leader based in Irving, Texas, renowned for its officially licensed sports collectibles including trading cards, stickers, and magazines, this partnership represents a strategic investment in the future of basketball. Panini’s extensive portfolio covers major sports leagues like the NBA, NFL, and FIFA, making this collaboration a natural fit for an athlete poised to become a household name.

This partnership opens exciting avenues for fans and collectors. Kameron, just 15 years old, expressed his enthusiasm for signing autographs, bringing a personal touch to future Panini products. Enthusiasts can anticipate seeing Kameron Mercer potentially featured in a Panini basketball product as early as the first quarter of 2026, offering a tangible piece of his journey to stardom.

Kameron’s father, Craig Mercer, shared his profound gratitude for Panini’s faith in his son, while also emphasizing that “The work isn’t done.” This sentiment perfectly encapsulates Kameron’s dedication and drive, even as he celebrates such a monumental achievement.

This NIL deal with Panini America is more than just a contract; it’s a testament to Kameron Mercer’s talent, marketability, and the pioneering spirit of a new generation of athletes. We invite you to continue following Kameron’s journey as he makes history, both on the court and in the dynamic world of sports endorsements and collectibles.

Kameron Mercer Teams Up with 24 Apparel: A Partnership Forged in Hard Work

May 12, 2025 The Influential Group

We are thrilled to announce an exciting new collaboration that perfectly aligns with the relentless drive and dedication defining Kameron Mercer’s journey! The esteemed high school basketball standout has officially partnered with 24 Apparel, a brand synonymous with the principles of hard work, grind, and excellence – both on and off the court.

This partnership is a natural fit for Kameron, whose remarkable rise in the basketball world is a testament to these very values. From his intense training sessions to his dominant performances, including his pivotal role in the USA Basketball Men’s U16 National Team’s gold medal win, Kameron embodies the relentless pursuit of greatness. Just as 24 Apparel represents the commitment required to achieve success, Kameron’s outlook on his career is built on a foundation of continuous improvement and unwavering effort.

Kameron himself is genuinely excited about this new venture. “Teaming up with 24 Apparel feels incredibly right,” Kameron shared. “Their brand truly resonates with my approach to basketball and life. It’s all about putting in the work when no one is watching, embracing the grind, and striving for excellence every single day. I’m really looking forward to what we can achieve together through this partnership.”

This collaboration with 24 Apparel signifies more than just an endorsement; it’s a mutual commitment to inspire. It highlights how dedication to craft, combined with strategic partnerships, can propel athletes to new heights. As Kameron continues to make waves in the basketball landscape, from his NIL deal with Panini America to his community efforts like the inaugural youth basketball camp at Winton Woods High School, this alliance with 24 Apparel will further amplify his message of perseverance and achievement.

We eagerly anticipate a powerful and impactful future for this partnership. Stay tuned for exciting initiatives and exclusive content as Kameron Mercer and 24 Apparel embark on this journey, together championing the spirit of the grind and the relentless pursuit of excellence.

Kameron Mercer: Forging a Golden Path with a Historic NIL Partnership

February 28, 2025 The Influential Group

The landscape of high school athletics continues to evolve, and Cincinnati native Kameron Mercer is at the forefront of this exciting new era. The highly touted Huntington Expression Prep freshman, already recognized as a top prospect in the 2028 basketball class, has inked a groundbreaking Name, Image, and Likeness (NIL) agreement with Pahhni, a Hamilton-based alkaline water company. This significant deal not only marks a pivotal moment in Mercer’s burgeoning career but also underscores the growing opportunities for young athletes in the NIL space.

This isn’t just any endorsement; Mercer’s partnership with Pahhni includes a potential long-term equity deal, reflecting a deeper commitment from both parties. For Mercer, who expressed gratitude and excitement, the collaboration means leveraging his platform for good. He plans to actively promote the Pahhni brand through social media engagement and in-person activities, including upcoming youth basketball camps, creating a genuine synergy between his personal brand and the local company.

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Mercer’s ascent in the basketball world has been meteoric. Standing at 6-foot-5, the former Winton Woods Middle School standout has consistently showcased a skill set that has propelled him towards a projected No. 1 ranking nationally in his class. His freshman year at Huntington Expression Prep saw him average an impressive 11 points, six assists, and five rebounds, contributing significantly to his team’s 21-6 record. This on-court excellence, coupled with his growing national recognition, makes him an ideal partner for a brand seeking to connect with a dynamic youth demographic.

Behind this strategic move is EZ Sports Group, an NIL sports agency that represents Mercer. Collegiate Director Trey Dees expressed immense excitement about the partnership, emphasizing the agency’s commitment to securing the best deals for their clients and highlighting Pahhni as a brand that genuinely believes in Mercer’s potential.

The Mercer family itself is a powerhouse in Cincinnati sports, with Kameron’s younger brother, Jaylen Mercer, a highly recruited 2027 defensive end/edge rusher with multiple significant college football scholarship offers. This athletic lineage further solidifies Kameron’s standing as a formidable talent destined for future success.

As Kameron Mercer continues to climb the ranks and impact the game, his partnership with Pahhni serves as a compelling example of how local athletes and businesses can collaborate to foster mutual growth and community engagement. This deal isn’t just about alkaline water; it’s about empowering a young star and showcasing the innovative spirit thriving in the Ohio sports landscape. Follow Kameron Mercer’s journey as he continues to make waves on and off the court.